Turn movement into measurable
social impact for your company.
With Herz-Kilometer, companies launch a running or walking challenge for their employees in just a few minutes. The team collects kilometers for a social project while you track progress, participation and impact in the dashboard.
Finding social projects? Easy with betterplace.org.
When creating a mileage package, you can search betterplace projects, select one, and link it to your challenge. You run, we keep donations simple via betterplace.org.
Enterprise customer or have your own NGO partners? Starting with the Team subscription, you can add your own partners.
Browse projects
Choose from thousands of vetted social projects on betterplace.org.
Select a project
Your chosen project is linked directly to your mileage package.
Easy donations
After the run, donations flow smoothly through betterplace.org.
Why companies use Herz-Kilometer
Because it turns a good idea into a measurable employee initiative.
Less effort
Organizing a running or donation challenge in-house quickly burns through hours: communication, sign-up, kilometer tracking, evaluation and reporting. Herz-Kilometer ships with the app, challenge logic, dashboard and reporting built in.
More impact
Employees don't just move for themselves – they move together for a social project. That creates motivation, team spirit and a clear story for internal communication.
Better proof
Kilometers, participants, progress and donation impact become visible. The activity turns into usable data for HR, occupational health, CSR and sustainability communication.
Sure, you can organize a running challenge yourself.
The only question is: at what cost?
With Herz-Kilometer you skip Excel lists, manual evaluation, email chaos and unclear participation numbers.
Herz-Kilometer doesn't replace your idea. Herz-Kilometer takes the operational work off your plate and makes the impact visible.
What you get with Herz-Kilometer
A ready-made infrastructure for your employee challenge – instead of DIY with Excel, emails and manual evaluation.
Company challenge
Running and walking challenge with a clear time frame, kilometer goal and team logic.
Join via single code
Employees join without IT effort – via Slack, email or intranet.
Employee app
Log activities manually or sync automatically via Strava, Garmin, Polar or Suunto.
Kilometer tracking
Every run, walk and hike is automatically credited to the challenge.
Social project
Pick a project via betterplace.org or link your own NGO partner.
Live dashboard
Progress, participation and impact in real time – for HR, occupational health, CSR and management.
Exportable KPIs
Kilometers, participants, donation total and project link – ready for reporting and audits.
Communication asset
Usable data and stories for LinkedIn, intranet, careers page and sustainability communication.
Reusable
Set up once, use many times: corporate run, health day, CSR week, location challenge or year-end campaign.
The business case behind Herz-Kilometer
Herz-Kilometer isn't just an app for kilometers. It's a ready-made employee campaign with social impact.
When companies organize a challenge like this in-house, the internal effort adds up quickly: concept, communication, sign-up, kilometer tracking, evaluation, reporting and closing communication.
With Herz-Kilometer, that process comes pre-built: create the challenge, choose a project, share the join code and follow the progress in the dashboard.
The math is simple:
Even if you only save a few hours of internal coordination, Herz-Kilometer can already pay off. On top of that you get measurable KPIs, stronger communication and an initiative that actively involves employees.
ROI looks different in every company. The direct value is in less coordination effort, faster execution and measurable results. The indirect value comes from team spirit, a health impulse, CSR communication and employer branding.
How it works
From registration to donation impact in 5 steps
Company registers
Choose subscription, select NGO, set kilometer budget.
Employees download app
Enter join code, track via app or connect Strava.
Kilometers are tracked
Run, walk – every kilometer counts automatically.
Goal reached → donation flows
When goal is reached, donation goes directly to the NGO.
Receive impact report
Dashboard with KPIs, download for ESG reporting, proof of transparency.
Every Kilometer Always With You
Employees track their activities directly in the app – with Strava, Garmin, or manually.
Track Kilometers
Follow your progress in real time
Leaderboard
Motivation through friendly competition
Track Donations
Transparency for every donation
One product, several business goals
Who is Herz-Kilometer relevant for?
HR & People
Activate employees with a simple, positive team challenge. Ideal for corporate runs, internal campaigns and distributed teams across locations.
Occupational health
Create a low-threshold movement impulse that doesn't feel like a mandatory program. Running and walking both count.
CSR & sustainability
Make social engagement tangible internally and get usable KPIs for your sustainability communication.
Employer branding
Show visibly that social responsibility and employee activation aren't just buzzwords at your company.
Management
A manageable, fast-to-launch initiative with measurable output, low coordination effort and a positive signal to employees.
When Herz-Kilometer works especially well
Perfect occasions for an employee challenge with social impact.
Corporate run
Make your corporate run more than a team photo. Herz-Kilometer extends the race into a multi-week impact challenge.
Health day
A health day shouldn't end after one day. With Herz-Kilometer it turns into an active movement impulse over several weeks.
CSR initiative
Actively involve employees in social engagement instead of just transferring a donation.
Year-end donation
Turn your donation into a shared goal: employees collect kilometers, the company supports a project.
Location challenge
Let teams, departments or locations collect kilometers together and make progress visible.
Transparency & Reporting
Every donation is traceable – for internal and external audits
Live Dashboard
Participation rate, kilometers, donation amount, CO₂ savings in real-time.
ESG reporting ready
Export for GRI, DNK, CSRD – all KPIs downloadable.
Legally compliant
GDPR compliant, direct NGO payment proof. Donation receipts are issued directly by the NGO.
100% transparency
Every donation documented with amount, date, NGO confirmation.
How do donations flow?
Full transparency over every cent
Company creates a kilometer package
Employees run the kilometers
When goal is reached: donation amount goes directly to NGO
Payment proof in the dashboard, donation receipt comes from the NGO
100% for a good cause
Every euro from the kilometer packages goes directly to the selected NGO. The platform is funded through company subscriptions.
Herz-Kilometer's role
We are a technical service provider – not a donation collector. Companies donate directly to NGOs, we document the process.
Success story
Medium-sized tech company, 180 employees
Running challenge over 3 months, goal: 5,000 kilometers
"Our employees were thrilled – finally a CSR measure that everyone understands and that is measurable."
— HR Manager
Frequently Asked Questions
Everything decision-makers need to know
What does Herz-Kilometer really cost?
Monthly subscription (€99-€299). No setup costs, no hidden charges. 100% of donations go to the NGO.
How do I choose the NGO?
You choose from our NGO list or a Betterplace project. Each challenge can support a different NGO.
How does the donation flow work?
You purchase a kilometer package (e.g. 1,000 km for €1,000). When the goal is reached, the amount is transferred directly to the NGO. We provide the payment proof, the official donation receipt is issued by the NGO.
Is Herz-Kilometer GDPR compliant?
Yes. We only track kilometers, no location data. Servers in Germany. Full GDPR compliance.
How much effort does the start require?
Setup in under 10 minutes: create account, choose NGO, send join code to team. Everything runs automatically after that.
Why isn't this an app store payment?
Companies purchase B2B SaaS subscriptions on the website – not in the app. The mobile app is only for employees to track.
Why should we use Herz-Kilometer instead of organizing a challenge ourselves?
Because it saves you a lot of manual work. Without a platform, you'd have to handle sign-up, kilometer tracking, communication, evaluation and documentation yourself. Herz-Kilometer brings the app, dashboard, challenge logic and exportable KPIs with it.
What does our company actually get?
A ready-made employee challenge: app for employees, challenge logic, live dashboard, exportable KPIs and a link to a social project. The app is just one part of it. For companies, it's primarily about activation, team spirit, social impact and measurable results.
Which KPIs do we get?
Depending on the setup you can evaluate kilometers collected, participants, challenge progress, project link, time frame and donation impact – ready to use for internal or external communication.
Can we use the data for our sustainability report?
Herz-Kilometer doesn't replace sustainability consulting or a CSRD audit. But you get usable KPIs and proof points for CSR, HR and sustainability communication.
Which business areas is Herz-Kilometer relevant for?
Primarily HR, occupational health, CSR, sustainability, employer branding, marketing and management.
Does every employee have to run?
No. Walking and hiking are just as welcome as running. What matters is the shared movement and the team goal – not the pace. Everyone on the team can take part, regardless of fitness level.
Which occasions is Herz-Kilometer a good fit for?
Especially well-suited for corporate runs, health days, CSR initiatives, year-end donations, location challenges and internal team campaigns.
Ready to launch your employee challenge?
In a 20-minute call we'll show you what Herz-Kilometer can look like for your occasion – corporate run, health day, CSR campaign or location challenge.